Deakin and Blue is a joyful women’s swimwear brand combining style, support and sustainability.

Back in 2016 our Founder Rosie went shopping for a swimsuit and found the choice lacking. So she took everything that was wrong with swimwear – flimsy fabric, dull designs, fast fashion, airbrushed models – and turned it on its head. The result? Beautiful quality, sophisticated swimwear that fits like a second skin, lifts us up and makes us feel amazing.
Made in London from regenerated waste, all D&B swimwear comes with free repairs after purchase and a swimwear recycling scheme when your suit has really swim its last swim. 
Today we foster an incredible community of women who influence designs, share their Body Stories and swim test products – from ice milers, ultra-swimmers and channel conquerors to head-up breast-strokers, gentle dippers and holiday-goers. Our swimsuits and bikinis bring joy to all who wear them.